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One effective way you can boost this is with your after-sales customer service through reviews and ratings. But how can you get these gems for your store so that the Amazon algorithm ranks you higher? Here's a short list: Influence search algorithms: The Amazon algorithm is powerful and it takes ratings and reviews into account. This is in addition to several other factors, when ranking your product higher up. Reviews also show that your product has more staying power and this means Amazon is more likely to see it and rank it. The suggestions below are some effective ways of helping you improve your customer ratings and reviews on Amazon. Launch a website or landing page: Having a separate website for your no- and low-content books is another marketing strategy. It can really help you build your brand. By offering your customers and visitors value, they're more likely to leave their emails with you. This goes back to the previous point about building an email list. By using your website to your advantage, you can create a more cohesive brand, launch new products, and gather email addresses to reach a wider audience. This will help you not only strengthen your brand personality but you'll be able to reach more customers, too. Get friends and family to review: Finally, avoid asking friends and family for reviews. Amazon can see which IP addresses you've used. This is because all they're trying to do is make sure that reviews aren't biased. Also, so that customers get a fair and honest review on which to base their purchasing decision.

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