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You also have control of showing us exactly where you want ads to be heard in your episodes, using what is known as 'Ad Markers'. Working with brands isn't the only route for making money in podcasting, increasingly a lot of creators are supported directly by their listeners through subscriptions or memberships, as well as one-off payments for premium content. And you may not need masses of listeners to make this work – you just need them to be really into what you're doing. Acast+ brings all the tools you need to convert your audience to membership, including a dynamically-inserted intro message added to your regular episodes, explaining what your subscription is and how to subscribe. And cleverly, you can make sure these messages aren't served to any existing subscribers. You can also put a custom call-to-action in your show notes so people can easily click straight through to your subscription offering. Donations and crowdfunding Another way to earn money directly from your diehard fans is by selling merchandise. This is a great way to put money in the bank but also to build a community with your audience around your podcast - like a real fan club. Using e-commerce platforms like Shopify and Everpress or specialist merch platforms like Spring, you can create branded t-shirts, mugs, hats, or even books or an online course that ties in with the topic of your show. To get started, you'll need to choose a platform to host your live events and live streams. There are plenty of options out there, including YouTube, Facebook, Twitch, and Zoom. You'll also want to promote your event through your podcast, social media, and email list to get as many people to attend as possible.

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