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The information commissioner, Elizabeth Denham announced that the social media giant is going to be fined £500,000 for two "very serious" breaches of the Data Protection Act 1998 for its part in the Cambridge Analytica scandal. A fine of around £1.4 billion based on 4% of Facebook's turnover might just have been enough to get the company's attention. The trouble with regulation is that it is usually two or three steps behind the latest instant manoeuvres of the tech giants of California, quite apart from being hamstrung, until recently, by a 1998 fines scale. "It is disgraceful that Facebook is attempting to quash legitimate research that is informing the public about disinformation on its platform," McCoy said. The issue, as many of such issues are, is complicated. As NewsGuard puts it: "Because misinformation does not cost much to produce, each ad dollar spent on misinformation goes further towards producing fake news than each ad dollar spent on legitimate media outlets goes towards producing credible journalism."

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