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The mismatch between the product and the review may appear random, perhaps a glitch, but it's a deliberate tactic Amazon sellers use to accumulate reviews. They take an existing product page, then update the photo and description to show an entirely different product. By retaining all the existing reviews, the new product looks more tested and legitimate to shoppers - and in the world of online reviews, quantity is key. More ratings make a product appear to be more well-reviewed and, ultimately, boosts sales. "Customers normally don't read reviews. ... They usually base their decision on how many reviews the product has and what the star rating is." Many Amazon customers shop on the site by searching for a keyword, and sellers desperately want to appear on the first page of those search results, McCabe said. A product with a lot of reviews is more likely to be on the first page than a new listing with just a handful of ratings, according to McCabe. Frank Dorman, a representative of the Federal Trade Commission, which regulates advertising, said, "Without commenting on any specific example, what we can say is that it's deceptive to misrepresent that reviews for one product apply to a different product." Dorman noted that fraud and deception are treated equally under the FTC Act. Still, it's easy to see how shoppers, quickly glancing at a highly reviewed marble cheese knife, will mistakenly assume all 3,000-plus reviews are for a cheese knife, when, in fact, 640 of them are for a rolling pin. Shoppers who take the time to leave genuine reviews feel tricked too. Dec. Dec. 15, 2022: FansUnite obtains a sports gaming supplier license in Ohio. Smaller sportsbook newcomers like BetFanatics and Betr may be among those arriving later in 2023. Kirk Schuring introduces SB 176 as the latest Ohio sports betting legislation. The bill calls for 20 mobile licenses and 20 standalone retail licenses. Home vs. Mike Palm – MikePalmCirca Articles range from handicapper analysis about point spreads and moneyline bets to the best player props for each game. Best Sports Handicapping Podcasts Alexander also hosts A Numbers Game from VSiN. When you start to see sports betting as less of a guessing game and more of a science, the results will follow.

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