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Save your customers from a downer Because a very strong sales peak will occur in a relatively short period of time, web shops and carriers will have to pull out all the stops to avoid disappointment among customers. After all, no more annoying than ordering a Christmas present that will be delivered a week after Christmas. That is why providing clear information and managing expectations are crucial these days. Be extra transparent about ordering procedures, stocks and delivery methods and times, both on your website and in all marketing efforts. And let your customers know that the earlier they order, the smaller the chance of a downer. In the meantime, the trade association is taking the lead by making consumers aware, on behalf of the Dutch web shops, of the peak periods and the logistical problems that may result. The campaign has been running since 27 October Be prepared - Order on time, following on from 2019. This year the call is more urgent than ever. By means of 'Order on time tips' Thuiswinkel.org hopes to manage online shopping traffic to some extent. Optimal response to Ecommerce and the holidays? 10 tips! Trigger customers to make additional purchases and come back. Provide special offers tailored to the respective holidays. Use data for an optimal customer experience. Ecommerce and the holidays, you better be ready. Do you still have doubts about the technique? Sign up for a teleconsult.

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