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In an ever more competitive online marketplace in which reviews can make or break a company, the continuing presence of fake online reviews is a serious development worth examining. Fake reviews may be positive, promoting a business in order to drive sales, or negative, attacking a business in order to harm it. Notably, various e-commerce sites adjust rates they charge to list products with them based on the review status of the listed company. Fake reviews have potentially dire consequences for businesses that maintain a digital presence, especially emerging FinTechs and other early-stage companies sensitive to costs. For these young companies, increased costs from combating fake reviews could impact their bottom lines and raise uncomfortable questions during financing rounds, possibly resulting in fewer investors and lower overall investment. Consumer feedback further remains a strong area of focus for federal and state regulators, who perceive such feedback as a valuable tool in informing their consumer protection duties. Fake online reviews can thus attract regulatory scrutiny and become the driver for the initiation of regulatory investigation. Potential enforcement costs imposed by regulators, litigation costs imposed by competitors, reputational damage, heightened customer acquisition costs, and lost or diminished investment collectively serve as potent reminders of the power of fake online reviews and the need for businesses to maintain protocols to identify, address, and mitigate their impact. Following the U.S. Supreme Court's decision in Gertz v. Robert Welch, Inc., establishment of the elements required to sustain a private claim of defamation has been left to the states. Defamation typically consists of a false, unprivileged publication that has the tendency to injure a party in its occupation. Libel is the written form of defamation and addresses false statements communicated in writing or print that injures a person's reputation or business. Defamation law, and claims for libel specifically, generally apply to online content as it would with any other more traditional form of written publication. A plaintiff might also pursue other state law tort claims, including claims of unfair competition and even tortious interference. In particular, 'tortious interference' refers to a type of common law tort that allows a party to bring forth a claim for damages against another that has wrongfully interfered with the plaintiff's contractual or business relationships. While elements of a claim are governed by case law and, thus, vary across states, a plaintiff must generally show: the existence of a business relationship (or a prospective business relationship); In February 2019, the FTC announced its first case challenging a marketer's use of fake paid reviews on an independent retail website. The FTC alleged that the defendant made false and unsubstantiated claims on online product pages, including through purchased reviews, in violation of Section 5(a) and 12 of the FTC Act. The proposed court order settling the FTC's action imposed on the defendant a suspended $13,000,000 fine. Most recently, the FTC entered into a settlement with an online platform that compares various financial products for consumers to resolve allegations that the company posted fake positive reviews and testimonials on third-party review platforms, which were in effect written by the company's employees or their family, friends, and other associates. This publication is provided for your convenience and does not constitute legal advice. This publication is protected by copyright. Trust and integrity NBA coaches keep their playbooks under lock and key, which is not too dissimilar from basketball betting sites. These sites boast state-of-the-art security measures like SSL data encryption, and each holds a legal operating license from registered authorities.Banking options The recommended sites highlighted earlier provide you with standard sportsbook deposit and withdrawal methods, so choose the one you are most comfortable using. Oddsmakers are not always willing or likely, to take on the inherent risk of paying out at big betting odds. Most sportsbooks will offer odds on the bigger leagues such as the NBA and college basketball, but some delve into the Chinese, Spanish, and French leagues, too. There are several different types of betting games. It is very easy to create a betting game with a different type of betting. The betting game is a betting game that is not a betting game. In the first type of betting game, there are two types. The first type of betting game is called a betting game. The first type of betting game is called a betting game.

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